Core beliefs

Nordicstork believes in many things but is essentially founded on four core beliefs. They underpin everything we do. From how we source our products, to how we communicate with our customers. We are proud to be a 'people first' company.

1. People, Planet and Profit

We believe that it is possible to have a profitable, successful business and help people and the planet at the same time. 

Everything we do is thought through as much as possible. From how we source our products, to who makes them under which conditions to how you feel about them when you unwrap them and of course, the impact they have on our environment and you little one's development.

We aren't greedy  - we know that sustainble and ethical toys and gifts natural and are expensive (albeit for good reason) and so we price-match. We want you to be able to afford to buy better quality toys for your little one or a gorgeous gift for a friend's new bundle. We think that every child deserves open-ended play so we try to be as accessible to as many people as possible.

2. Fewer Toys = Better Play

We believe in quality over quantity. We think that children can sometimes end up with too many toys and therefore find it difficult to play effectively or develop through play. We think it's better for children to actually enjoy fewer, but better quality toys than lose interest in play because they have too much of what they don't need or enjoy.

3. Encourage thoughtful gift-giving

As parents, we have experienced the awkwardness of having received untold amounts of flashing, plastic gifts that we know our children will not engage with. That is why we believe in asking the receiver what gift they may like for their little one, rather than assuming. It may not be 'very British' to do so, but if you don't ask you don't get. We aim to make this far less painful for parents through the design of our site - but one step at a time for us!

4. Support emotional wellbeing in children

Now more than ever is the time to think about the emotional wellbeing of our children. That is why we have a selection of books and toys to help your little ones to think about how they are feeling. It's tough being little, never-mind during a world pandemic. Let's be kind and thoughtful and do what we can to offer as much support as possible.