Our story

nordicstork was founded by Leah Anidi-Ryz in 2020, a blessed Mum of three with a penchant for all things Scandi and natural.

Leah's background is in User Experience Design, Research and Product Design. It was through combining this skillset and passion for helping children learn and develop through play, that nordicstork was born.


Baby Daniel was born on June 5th 2020 at 18.02. He was born at term (39 weeks and 2 days) but was unexpectedly very little. It was a huge surprise for everyone as he had been measuring big in utero. Leah also had a small haemorrhage during the surgery.

All was well at first but at 20 hours old, Daniel couldn't manage his blood sugar levels and became at risk of brain damage. He was rushed to Supportive Care, leaving Leah with just his baby hat for comfort. Other women were happily wheeled in joyously with their own bundles.

Leah recalls not knowing a pain like it. 

"You just feel like your whole soul has been ripped out of you. I just couldn't talk - actually, I couldn't breathe. It probably wasn't helped by my hormones, but I wouldn't wish that pain on anyone"

Despite having just had major abdominal surgery, Leah visited Daniel constantly day and night in an attempt to breastfeed him - something that Leah wasn't able to do when her twins were born and was therefore extra important to her.

Daniel was being tube fed in order to get his blood sugar levels up, which was completely necessary, though admittedly difficult for Leah to witness and accept.

"Your mind and body is ready to feed your baby - but you have no baby to feed".
Daniel came home a week later, which is hindsight says Leah, isn't that long at all, but felt like a lifetime at the time.

Once home, there was certainly an adjustment phase to be had. Daniel's siblings, had not seen their Mummy in over a week, for her to then arrive home with an 'imposter'. It was during lockdown and Daniel and Leah had not been allowed any visitors. 

"The wonderful midwives became my friend, family, therapist and support system, all wrapped up in one"

Leah escalated her plans for nordicstork shortly after Daniel came home. In some ways, it was a welcome distraction from the trauma that she'd gone through, which of course did eventually catch up with her a few weeks later, but is now firmly in the past. After-all, Daniel had become quite the "chunk".

Leah Anidi-Ryz working on nordicstork whilst Baby Daniel sleeps


Daniel Anidi-Ryz at 4 months old


If you'd like to know more, you can read our 4 core beliefs here. 

Leah Anidi-Ryz giving Baby Daniel a cuddleJacob, Ruby and Daniel on the bed playing with moonie the humming rabbit friend

Stay safe, from all of us at nordicstork Ltd.